Some tricks of social networking of CWMALLS

Online marketing has become a hot phrase since the ecommerce appeared, and with the development of internet and ecommerce, more and more marketing methods have appeared besides the traditional ones like SEM, SEO, email marketing and RSS feeds, such as social networking, blogging, online favorites and bookmarking. Among all these methods, social networking seems to be the hottest one at present, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube and so on, because almost all internet users cannot leave social network today. Thus for ecommerce corporations, how to take advantage of social network is of great importance.

CWMALLS, an ecommerce corporation specializing in leather garments has spent a lot of time and energy in social networking and achieved a good result. Let’s take a brief look at it.

Firstly, it lays stress on wishlist and photo sharing at many sharing sites such as ShopYourWay, Listly, Addwish, Juxtapost, Gentlemint, Polyvore, RebelMouse, Pinterest, Flipboard and so on. Through adding product information at these site to publicize it to all online users who may see it and click to its site, and it proves to be effective.

Secondly, it has an official account on YouTube to upload short videos of its products irregularly to show its newest dynamic to all the YouTube users. Until now it has more than 1,800 subscribers and many people have watched its videos. It chooses this publicity method because people prefer to see photos and videos rather than words nowadays.

Thirdly, it doesn’t give up the classic text publicity. It launches news daily at its official site, Facebook and Google+, and updates blogs irregularly at many blog sites like WordPress, Blogger, Edublogs, etc. in order to tell everyone the latest and important things of it.

The key of social networking is to spread the information everywhere people can reach and choose the way they can accept easily. And don’t forget to communicate with them as interaction can show your glamour better and make the marketing more unperceivable.



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

Dec 14,2016

Discovering more in original design

Original design, I bet you are not unfamiliar with this phrase which can be applied in every aspect of our life. Everything we use is designed originally except imitations from the appearance to the practicability. Original design is actually not so mysterious as you imagine, and it just comes from our actual needs in life. What it emphasizes is difference, so innovation and creation are inevitable. As a brand, it must be distinctive even unique from others if it desires to develop and gain much reputation. Although many businessmen know this, they are hard to achieve it because it requires a lot of cost, investment and painstaking efforts which may not gain equal returns. Thus imitating the existing brands and copying their designs are much easier to succeed. However, even if such business could gain success, it must be short-term and would be eliminated ruthlessly finally.

CWMALLS, an online garment brand devoted to original design and innovative design, specializes in various leather jackets/coats, leather shoes and leather bags. In order to offer consumers original and distinctive products, it invites designers from all over the world especially America and Europe. Though there are only minor differences between some products, it aims to provide more options to consumers in case they are unsatisfied with some details. Just as Charles Eames put it "The details are not the details. They make the design." Each detail reflects the designer’s idea. But comparing with other brands, they are quite distinctive and several categories are really unique in the world. What’s more, some of the designs have applied for patent. It is worth mentioning that it offers custom made service of leather jackets/coats, which complements each other with original design as it can not only provide custom size but also change the details you request. It aims at offering consumers the best shopping experience and meeting their personalized requirements.



As a saying goes “Designs come from life”, original designers find the needs in life and then change them into designs to make life better. That’s what original design matters. Let’s support original design together and create a more beautiful life!



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

Oct 22, 2016

Different reversible shearling coats as you can see

As it gets colder and colder, have you begun looking for the latest winter coats of this year? For fashion women, warmth may not be the most important thing of winter coats but stylishness is. However, I think the best occasion is that a coat is warm as well as stylish. Thus I wouldn’t like to talk about bloated down jackets here as I have found a much better choice —— shearling coats which are even reversible! Perhaps you are not unfamiliar with reversible coats, but you must not see such kinds before.



If you are not told in advance, you may not regard them as reversible ones. Now I’m going to make some detailed introductions to four of them.

1.Camouflage Reversible Shearling Coat



I know that many people have a preference for camouflage clothing, so do I. Hence when I saw it at the first sight, I fancied it spontaneously. The camouflage side is very cool while the other side is quite graceful. If you want to alternate a style suddenly, just turn it over rather than change for another coat. How convenient it is! And the exposed shearling collar as well as roll back shearling cuffs add more fashion sense to the coat.

2.Reversible Shearling Coat with Fox Fur Collar



If you expect to experience a large fur collar, this one can be a good selection. With a supple and luxury fox fur collar, it’s more elegant and extravagant. Like the above one, the two sides of the coat are totally different. And with a leather waist belt, your slim figure will show up. More fashion dressing ways are to be discovered by yourself.

3.Reversible Shearling Coat with Shawl Collar



This coat differs more from the previous two as it’s more youthful and also fits girls. A large shearling shawl collar and two patch pockets of it seem quite casual and unrestrained especially with the fresh and elegant overall tone. Its loose style will give you more comfort as well.

4.Reversible Shearling Collar with Stand Collar



One highlight of this coat is the shearling stand collar, which can protect your neck well in cold days without a scarf and at the same time add more elegance to the coat. Another bright spot is the artistic patterns on it. The original graceful curves reflect the design aesthetic of it and also show the wearer’s taste.

All these beautiful reversible shearling coats come from CWMALLS, an online brand of the leather fashion. Apart from the warmth and stylishness they can offer, there’s a secret about them, that is, if you wouldn’t like to wash it when it gets dirty, just turn it over and it will look like new again. Having shared so much, I’m going to choose one for myself then.



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

Oct 13, 2016

Will La Nina come? A sheepskin coat is necessary anyway

Having suffered from El Nino in the past several months, we are now much likely to greet its sister —— La Nina. As is defined by NOAA, if the ocean's temperature rises a half degree above normal, it is a strong sign of an El Nino. A half degree below normal suggests a La Nina, and anything in between is neutral. And a La Nina often, though not always, follows an El Nino. Climate models suggested the Pacific would continue to cool, and according to NOAA, there was a 75% chance of a La Nina forming by the end of this year. But recently NOAA has called off its La Nina watch, and evidence suggests conditions are weakening and returning to neutral. At the same time, not every meteorological agency seems to agree over whether there is a La Nina now, or whether we should be on the lookout for one. The Japan Meteorological Agency, for example, says La Nina is in effect and will continue through fall, and the Australian Bureau of Meteorology, while agreeing with much of NOAA's assessment, still has a watch in effect. When there is a stronger event, everyone will agree about it. Well, as nobody can determine or predict precisely how it will develop in the future, what we can do is just learning and paying attention to it. If necessary, some preventive measures should be taken.

Often, a climate change makes a difference to agriculture first. But that’s not what I want to talk about today as that’s not related to everyone directly. When the weather changes, what we all feel first is whether it gets colder or warmer. Especially in winter, weather will directly influence how thick clothes we would wear.
Nowadays cotton-padded clothes and down jackets are not welcomed by fashion icons any longer, while sheepskin coats or fur coats are more popular among them. With diverse types and styles, they can withstand different degrees of coldness. For men, if it’s extremely cold, such fur coats like the pictures show are admirable.


If it’s not too cold, those light and thin sheepskin shearling coats/jackets would be better. They are slim fitted and chic, which can show your glamour perfectly.


For women, those designer and stylish sheepskin and fur coats can meet your demands. With more styles offered, you must be able to find your favorite one.



All these sheepskin coats and fur coats are from CWMALLS COMMODITY that offers original and fashion garments for all of you. It is worth mentioning that it offers custom made service, which means each product can be made according to you and be a unique one. Therefore, no matter La Nina will come or not, preparing an exclusive winter coat for yourself is necessary. Don’t hesitate any more, just move your fingers and you can get one right away.



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

Sept 28, 2016

Wear in your own style of sheepskin coats

As autumn comes, winter is not far away from us now. To wear in our own style and show our own fashion in winter is not an easy thing. At first, you need to abandon your obese down jackets if you wouldn’t like to look like this.


Then which kind of winter clothing is worthy to recommend? Maybe sheepskin coat is a clever choice. Sheepskin coats are much thinner but as warm as down ones. They are more popular among fashion icons because they can be worn in different styles and matched with other accessories  at their pleasure more easily. Here I’d like to share three of them with you.



1. Grey Sheepskin Shearling Trench Coat



Without much decorations, it just has two buttons and two large patched pockets. The design concept of it is contracted beauty. Have you felt that? To be honest, I didn’t feel that at the first sight and thought how such a simple coat could be stylish. But when I saw the dressing effect of the model, I changed my mind. It can be so chic and attractive. Just like the white shirt which has no decorations at all, it’s still a must-have for each man. And the simpler a clothes is, the more tests the wearer will receive. That is, how the wearer shows his charm through so simple clothes, to own a good figure, to try a new way of wearing or match some extra accessories with it. Actually, it leaves you more room to wear in your own style.

2. Vintage Shearling Trench Coat



The vintage color of the sheepskin brings us back to the past. But it has developed on the original basis. The techniques to make it are more advanced and exquisite, thus making it a thinner, lighter and more breathable shearling coat. Retro doesn’t mean out of date, contrarily it can be more fashionable than else. If you wear it properly, you will feel the glamour of the combination of retro and fashion.

3. Brown Suede Shearling Hooded Coat



With a removable hood, it has more options for you to wear in fashion ways. If it’s not too cold, you can get rid of the hood and stay the coat open and play handsome. When it gets chilly, put on the hood, do up the buttons or turn up the collar, that’ll have a different kind of aroma. And the hooded design adds a youthful feeling to the coat, have you felt that?

After some brief introductions of sheepskin coats, you must have your own ideas about them at present. If you are interested in one of them, just click the links or refer to this site. I hope you can all spend a warm and stylish winter.



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

Sept 20, 2016

“Ice Age”(3): The Gelid Is No Longer Cold, All Warmth Is In CWMALLS

Have you heard of the earthquake occurred in Italy this Wednesday? It’s a magnitude-6.2 earthquake that struck in the middle of the night and has killed at least 247 people until now. What a pity! Although the magnitude is not so big, it can cause severe damage.



However, the degree of damage depends on many factors, such as the magnitude, the stability of constructions, density of population, rate of reaction and so on. So far the biggest earthquake ever recorded on the moment magnitude scale measured 9.5, which  happened in Chile in 1960. But the damage of Chile earthquake is much less than Huaxian earthquake in China in 1556 which was measured magnitude 8. It is recorded that about 20,000 people died in the former one while around 830,000 people died in the latter one. How amazing and regretful it is! To be frank, human beings are really small in the face of natural disasters. No matter how fast and well we react to the disaster, what we all can do is to minimize the damage. Therefore, it’s more important to prevent than cure just like illness.

Since we have mentioned natural disasters, we cannot ignore the “Ice Age” that was talked about in my previous blogs. The “Ice Age” is not a groundless rumor as something unusual has happened this year.



First, the surface water of North Atlantic is cooling. “The temperature of North Atlantic surface water is the main control on Europe’s climate,” says David Archibald. “This summer is not only behaving like fall, but even like winter,” says meteorologist Domink Jung. Second, there was a historically coldest night on record of August in the Netherlands. On Wednesday night the mercury in Twente dropped to 0 degree, which is unique because never anywhere in the country at this time of year has the temperature dropped to freezing. According to Weather Online, in the period from 20 July to 21 August there has never been reported frost on the ground. That night almost broke this record. Third, it snowed down to 1500 meters in the Alps in mid July. “For mid July such a low elevation snowfall is extremely rare,” reports meteorologist Dominik Jung. “Clearly snow is not real unusual in June or late August at these elevations, but in July it is truly an unusual event to witness. This summer is not only behaving like fall, but even like winter.” Actually, there is plenty of evidence proving the “Ice Age” is coming but I would stop giving examples here. To sum up, we shouldn’t ignore this event and ought to take preventive measures from now on. In addition, please don’t expect too much on such device as air conditioner or heating because they may break down when everybody uses them at the same time. And a better choice is to wear enough warm clothes like fur lined coats to keep your body heat. Of course, it’s your freedom and right to make a decision according to your own intelligence, and I just desire to bring up my advice.

Please remember that man and nature are not only competitors, but also partners and friends. Learning to respect, concern and understand each other will make friendly and sustainable development become the source of happiness! Man and nature, nature and science, science and CWMALLS will eventually make more contributions to human society and natural ecology! Welcome to set yourself an example to others, and take practical actions for our common stability, safety, prosperity and happiness! Let’s make the world become more beautiful for our existence! Writing here, my blogs of “Ice Age” series have come to an end. Thank you for your reading!



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

August 25, 2016

A preparation for school —— a leather backpack

As the date of new term approaches, have you been prepared for school? Unfortunately, even if your soul wouldn’t like to go to school , your body has to do so. At the beginning of a new term, you may find many classmates have changed a lot, including their hair style or color, their dressing style, their backpack and other items, even their skin color or figure. There can be several changes either external or internal, or maybe both. So what’s your opinions about these changes? Do they make them better or worse? The majority ought to be good, unless they encountered a poor technical barber, became fatter or suffered other bad things. Then I’d wonder how much you have changed or just remained the same. Well, a new term means a new start and something new should take place. Let’s start from the basic equipment like backpacks. Most of the backpacks seen on the campus are made from polyester, fabric, nylon and canvas. To be distinctive and personalized, why not try leather ones? Genuine leather backpacks are not only diverse and stylish, but also waterproof and texture-good. More importantly, it is more admirable to use them for journeys as they seem less like schoolbags. Here I’d love to introduce four leather backpacks to you, two for man and two for woman.

1.Men's Classic Leather Backpack



Made from natural genuine full grain calfskin leather, it has a wonderful texture and sturdiness. The highlight of it is the front double buckle flap pockets, where you are able to put some small things such as mobile phone, wallet, pens, scratch pad and so on. It’s quite convenient and beneficial. And the symmetrical structure looks much coordinated. The tan color and watch strap design bring us to the classic style. A back zip pocket is secret and helpful sometimes.

2.Men’s Alligator Embossed Leather Backpack



Its materials are the same as the former one but it seems quite different, right? It’s because the leather is embossed by alligator patterns which are uneven and fractal. But if you look carefully, you can find the patterns are symmetrical actually. The whole style is so domineering and manly, which is perfect for man. Another thing deserves to mention is its padded back breathable design that is humanized and considerable enough for wearers, also gives you a better wearing experience.

3.Women's Classic Leather Backpack



This backpack is similar to the first one in many aspects including the color, watch strap design, back zip pocket and inside design. However, it’s more elaborate and suitable for female. If possible, this two can be matched as a couple that are similar but each has its characteristics.

4.Women’s Embossed Leather Backpack



As you can see, crocodile embossed patterns don’t belong to men merely. Women can also be cool. But there are some differences definitely. This one looks milder and smoother. And the thin straps suit women more. The classic zipper closure satisfies those who have a preference for it.

Although I have divided the four backpacks into two categories, you can choose one discretionarily according to your own fancy. And more designer leather backpacks are available to you on this site. Just pick a new backpack and take on a new look to start your new term, surprises may happen.



Lydia

Freelance writer, columnist

Lydia@cwmalls.com

Aug 18, 2016